Copywriting Secrets – How to write copy that sells
Discover the secrets of copywriting success from a 30-year industry veteran. From novice to pro in easy stages
About this course
Copywriting Secrets is one of Udemy’s best-selling courses on how to write copy that sells. You’ll learn how to write persuasive headlines, create engaging body copy, and craft compelling calls-to-action.
This course also covers copywriting techniques specifically for website copy, email marketing, and social media.
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Structure and write compelling sales copy
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Apply the power of emotional drivers, even when writing in a B2B environment
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Beat run-of-the-mill writers who focus on ‘needs’
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Write powerful calls to action
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Understand how to leverage features, benefits and advantages
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Craft professional press releases that get published
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Know how to become a Voice in their Industry
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Understand how to schmooze bloggers and the press to get published
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Interview end customers with confidence to create persuasive case studies
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Use the power of words to generate more sales leads
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Glean from a wealth of real-life examples
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Master White Papers – the most powerful way to generate sales leads bar none
Who this course is for:
- Aspiring copywriters wanting to master their skills and have access to a real pro
- Entrepreneurs, start-ups and business people wanting to punch above their weight
- Web designers seeking an extra revenue stream from existing clients
- Graphic designers needing to understand the role of copywriting
- Anyone aspiring to reach new customers and improve sales conversion
- Marketing professionals looking to develop their career
Further Reading
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Frequently Asked Questions
What is a short course?
With a short course, you’ll typically deep-dive into a specific area of interest within a broader topic.
Short courses are typically between 1 and 12 hours in duration, and in the case of guided courses (i.e. with live instructors), are sometimes spread over a number of days or weeks. Most short courses are self-paced, which means you progress through a series of videos and projects at your own pace.
Depending on the institution and the platform, you may also get a certificate of completion that you can add to your LinkedIn profile.
Is this really 100% online?
This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.