Copywriting Secrets – How to write copy that sells

Sean Kaye on Udemy

Discover the secrets of copywriting success from a 30-year industry veteran. From novice to pro in easy stages

About this course

Copywriting Secrets is one of Udemy’s best-selling courses on how to write copy that sells. You’ll learn how to write persuasive headlines, create engaging body copy, and craft compelling calls-to-action.

This course also covers copywriting techniques specifically for website copy, email marketing, and social media.

  • Structure and write compelling sales copy
  • Apply the power of emotional drivers, even when writing in a B2B environment
  • Beat run-of-the-mill writers who focus on ‘needs’
  • Write powerful calls to action
  • Understand how to leverage features, benefits and advantages
  • Craft professional press releases that get published
  • Know how to become a Voice in their Industry
  • Understand how to schmooze bloggers and the press to get published
  • Interview end customers with confidence to create persuasive case studies
  • Use the power of words to generate more sales leads
  • Glean from a wealth of real-life examples
  • Master White Papers – the most powerful way to generate sales leads bar none

Who this course is for:

  • Aspiring copywriters wanting to master their skills and have access to a real pro
  • Entrepreneurs, start-ups and business people wanting to punch above their weight
  • Web designers seeking an extra revenue stream from existing clients
  • Graphic designers needing to understand the role of copywriting
  • Anyone aspiring to reach new customers and improve sales conversion
  • Marketing professionals looking to develop their career

 

 

 

Type
Short Course
Experience Level
Beginner
Duration
3 hours
Cost
$40
Topic(s)

Further Reading

Frequently Asked Questions

What is a short course?

With a short course, you’ll typically deep-dive into a specific area of interest within a broader topic.

Short courses are typically between 1 and 12 hours in duration, and in the case of guided courses (i.e. with live instructors), are sometimes spread over a number of days or weeks. Most short courses are self-paced, which means you progress through a series of videos and projects at your own pace.

Depending on the institution and the platform, you may also get a certificate of completion that you can add to your LinkedIn profile.

Is this really 100% online?

This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.