Copywriting Secrets – How to write copy that sells
Discover the secrets of copywriting success from a 30-year industry veteran. From novice to pro in easy stages
About this course
Copywriting Secrets is one of Udemy’s best-selling courses on how to write copy that sells. You’ll learn how to write persuasive headlines, create engaging body copy, and craft compelling calls-to-action.
This course also covers copywriting techniques specifically for website copy, email marketing, and social media.
Structure and write compelling sales copy
Apply the power of emotional drivers, even when writing in a B2B environment
Beat run-of-the-mill writers who focus on ‘needs’
Write powerful calls to action
Understand how to leverage features, benefits and advantages
Craft professional press releases that get published
Know how to become a Voice in their Industry
Understand how to schmooze bloggers and the press to get published
Interview end customers with confidence to create persuasive case studies
Use the power of words to generate more sales leads
Glean from a wealth of real-life examples
Master White Papers – the most powerful way to generate sales leads bar none
Who this course is for:
- Aspiring copywriters wanting to master their skills and have access to a real pro
- Entrepreneurs, start-ups and business people wanting to punch above their weight
- Web designers seeking an extra revenue stream from existing clients
- Graphic designers needing to understand the role of copywriting
- Anyone aspiring to reach new customers and improve sales conversion
- Marketing professionals looking to develop their career
Copywriting for Social Media
Learn how to generate ideas quickly and present them as part of an engaging social media campaign for your brand.
Persuasive Writing Techniques Ft. Two Forbes Writers
Learn persuasive writing techniques and find your style with two Forbes contributors and copywriters.
Frequently Asked Questions
What is a short course?
With a short course, you’ll typically deep-dive into a specific area of interest within a broader topic.
Short courses are typically between 1 and 12 hours in duration, and in the case of guided courses (i.e. with live instructors), are sometimes spread over a number of days or weeks. Most short courses are self-paced, which means you progress through a series of videos and projects at your own pace.
Depending on the institution and the platform, you may also get a certificate of completion that you can add to your LinkedIn profile.
Is this really 100% online?
This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.