Professional Certificate in Digital Marketing
About this course
- How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
- How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
- How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
- How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
Frequently Asked Questions
Is this really 100% online?
This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.