Inbound Certification

Hubspot Academy

Learn about inbound marketing, and get a big-picture view of everything you need for a successful Inbound strategy

About this course

This course will introduce you to Inbound and provide you with a big-picture view of everything you need for a successful Inbound strategy.

So why Inbound? Inbound is about growing better. It’s a business philosophy based on helping people.

The Inbound approach means doing business in a human way and creating meaningful relationships with strangers, prospects or customers.

It’s a better way to market, a better way to sell and a better way to help your customers.

Inbound is as much a mentality as it is a business strategy!


Short Course
Experience Level
1:54 hours

Frequently Asked Questions

What is a short course?

With a short course, you’ll typically deep-dive into a specific area of interest within a broader topic.

Short courses are typically between 1 and 12 hours in duration, and in the case of guided courses (i.e. with live instructors), are sometimes spread over a number of days or weeks. Most short courses are self-paced, which means you progress through a series of videos and projects at your own pace.

Depending on the institution and the platform, you may also get a certificate of completion that you can add to your LinkedIn profile.

Is this really 100% online?

This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.