Online Blogging Courses

What is Blogging?

Blogging entails any sort of content creation in which someone shares helpful advice, entertainment, or instruction on a topic. It can appear in the form of written content, videos (vlogging), or a combination thereof. The goal is usually to provide value to a brand’s target audience, thereby encouraging them to join a mailing list, request a consultation, and ultimately buy a product.

Blogging incorporates a broad range of pragmatic and didactic purposes, including “pillar posts” (in-depth explorations of a topic), answers to long-form search inquiries, company updates, and persuasive pieces (e.g. why hire a landscaper vs. a lawn cutting service). Many blogs are anything but personal essays; they’re detailed, fact-backed explanations that appeal to prospective customers. You can learn this and more in the above blogging courses.

Careers in Blogging

Content Marketers help businesses grow their brand presences by mapping and writing high-value content for their company blogs.

Vloggers generate advertising and affiliate income by creating unique, valuable videos, e.g. explainer videos, behind-the-scenes content, unboxing videos, or mini-documentaries.

Ghostwriters aren’t just for books. The growing need for digital content means there’s a huge market for ghostwritten blog content as well.