4 Best Online Copywriting Courses

Online copywriting courses

Copywriting is a critical skill that every marketer, business owner, and content creator should have in today’s digital world. Effective copywriting can help you connect with your audience, build trust, and drive engagement.

If you’re interested in developing your skills, online copywriting training courses are a great place to start. With so many options available, it can be difficult to know where to begin.

Whether you’re creating advertisements, blog posts, product descriptions, or email campaigns, having strong copywriting skills can give you a competitive edge.

To help, we’ve compiled a list of the best online copywriting courses that can help you master the art of copywriting at a relatively low cost.

Our picks for the best online copywriting courses

1. (GetSmarter)

The University of Cape Town’s Copywriting for Digital Marketing online course is your ticket to becoming a pro at boosting a company’s online vibe with top-notch copywriting. Led by someone who knows the ins and outs of the industry, you’ll get the lowdown on creating content that grabs attention and doesn’t let go. You’ll figure out how to whip up engaging copy, catchy headlines, and irresistible calls-to-action, all while piecing together a killer content marketing strategy. Plus, you’ll get the scoop on making your copy SEO-friendly and how to smartly price your services, making you a go-to for making brands shine online.

This online copywriting training is perfect whether you’re just stepping into the copywriting world, looking to spruce up your skills in a digital age, or even if you’re running your own show and want to amp up your digital marketing game.

By the time you’re done, you’ll know how to create copy that speaks to your audience and gets them moving. You’ll be savvy in adjusting your content for different digital platforms and boosting your Google rankings. To top it off, you’ll earn a digital certificate from UCT and get lifelong access to 2U’s Career Engagement Network, packed with resources and events to help you nail your career goals.

Copywriting for Digital Marketing
University of Cape Town on GetSmarter
Short Course (6 weeks) - 857

2. (Domestika)

Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.

Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.


Domestika online courses
Copywriting for Social Media
Paul Anglin, Senior Copywriter on Domestika
Short Course (2.5 hours) - $60

3. (FutureLearn)

Dive into digital content creation with the Chartered Institute of Marketing’s copywriting training course and boost your digital marketing skills. Whether you’re starting out or looking to level up your content game, this three-week course has you covered.

Learn from the pros how to craft engaging digital content across various platforms. You’ll explore different content types, understand the essentials of website development, and see how the right copy can drive conversions.

Discover how to tailor your copy for social media, email, and websites, ensuring your message resonates with your target audience. Plus, get the lowdown on SEO to make sure your content gets the visibility it deserves.

By the end of this online copywriting course, you’ll be equipped to create diverse, engaging online content that ranks well in search results. You’ll know how to:

  • Understand different digital content types
  • Write compelling social media posts and website content
  • Create strong calls to action (CTAs)
  • Master SEO basics for better content visibility

This course is ideal for anyone looking to grasp digital copywriting fundamentals, perfect for those in digital, brand, or marketing roles, or anyone aiming for a career in marketing or copywriting.

Chartered Institute of Marketing Courses
Digital Copywriting Fundamentals
Chartered Institute of Marketing on FutureLearn
Short Course (3 weeks) - £59

4. Tone of Voice in Copywriting for Brands (Domestika)

Unlock your brand’s unique voice with another copywriting course from Paul Anglin, a seasoned copywriter who’s crafted words for giants like Nike and Microsoft.

In this course, building on his first successful Domestika course on Copywriting for Social Media (further up the list), Paul shares his expertise on creating a style guide that ensures your brand’s tone stays consistent across all channels. Learn from Paul’s experience running his own copywriting studio as he guides you through developing a tone of voice (TOV) that’s not just consistent but authentically yours.

This top copywriting course will take you from the basics of identifying your brand’s personality to putting together a comprehensive TOV guide.

Whether it’s your first venture into branding or you’re looking to refine your skills, Paul’s insights will help you communicate with genuine personality.


Domestika online courses
Tone of Voice in Copywriting for Brands
Paul Anglin, Copywriter and Creative Director on Domestika
Short Course (2.5 hrs) - $60

Where to use your copywriting skills

Copywriting is a highly sought-after skill in the world of advertising and marketing. With the ability to craft compelling and persuasive messages, a copywriter can find many career paths to pursue. Here are 6 jobs that someone with copywriting experience could consider:

  1. Advertising Copywriter: Write copy for advertisements, including print, radio, and television. Salary range: $50,000 – $80,000
  2. Marketing Copywriter: Write copy for marketing materials such as brochures, flyers, and email campaigns. Salary range: $45,000 – $75,000
  3. Content Marketer: Write and curate content to help a brand reach its target audience. Salary range: $55,000 – $85,000
  4. Brand Strategist: Develop brand messaging and positioning for companies. Salary range: $70,000 – $120,000
  5. Technical Writer: Write technical content such as user manuals, product guides, and support documents. Salary range: $60,000 – $90,000
  6. Freelance Copywriter: Offer copywriting services to clients on a freelance basis. Salary range: Varies widely depending on experience and client base.

These are just a few examples of the many careers a copywriter can pursue. Whether working in-house or as a freelancer, a copywriter’s skills are in high demand and can lead to a lucrative career. If you have a passion for writing and a desire to help brands reach their target audience, a career in copywriting may be right for you.

Frequently Asked Questions

Taking online copywriting courses can be a big commitment in terms of time and even money, so we've compiled some of the most common questions to help you make the most informed decision.

Why study online?

Online copywriting courses offer a number of benefits, including flexibility, convenience, and affordability. You can study at your own pace, from the comfort of your own home, and at a fraction of the cost of traditional classroom-based courses.

Additionally, online courses provide opportunities for hands-on practice and feedback, allowing you to apply what you’ve learned and receive feedback on your own copywriting projects.

Who should take online copywriting courses?

Online copywriting courses are ideal for marketers, business owners, content creators, or anyone who wants to improve their writing skills and learn how to write copy that connects with their audience, builds trust, and drives engagement.

What will I learn in an online copywriting course?

The curriculum for online copywriting courses varies depending on the specific course you choose.

However, common topics covered include writing headlines and body copy, creating persuasive calls-to-action, writing for different mediums, and developing a strong brand voice and tone.

What are the benefits of copywriting courses?

The benefits of these courses include convenience, affordability, and flexibility. You can study at your own pace, from anywhere, and at a fraction of the cost of traditional classroom-based courses.

Additionally, online courses provide opportunities for hands-on practice and feedback, allowing you to apply what you’ve learned and receive feedback on your own copywriting projects.

How much do online copywriting courses cost?

The cost of courses varies depending on the specific course and provider. Some courses offer a free trial, while others can cost anywhere from $20 to $200 USD.

It’s important to research and compare different courses to find one that fits your budget and learning goals.


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