Copywriting is a critical skill that every marketer, business owner, and content creator should have in today’s digital world. Effective copywriting can help you connect with your audience, build trust, and drive engagement.
If you’re interested in developing your skills, online copywriting courses are a great place to start. With so many options available, it can be difficult to know where to begin.
Whether you’re creating advertisements, blog posts, product descriptions, or email campaigns, having strong copywriting skills can give you a competitive edge.
To help, we’ve compiled a list of the best online copywriting courses that can help you master the art of copywriting at a relatively low cost.
Our picks for the best online copywriting courses
1. Copywriting Bootcamp (Udemy)
Copywriting Bootcamp is an essential course for anyone looking to enhance their copywriting skills. Whether you’re looking to start a career as a copywriter or just want to improve your marketing efforts, this course has you covered.
You will learn how to write the best copy for any part of a business or marketing campaign. The course will teach you how to write headlines that grab attention, website landing pages that convert, promotional emails that drive sales, social media posts that get engagement, and copy for audio-visual content such as YouTube videos, commercials, and viral campaigns.
In addition to learning how to write effective copy, you will also learn how to craft a complete campaign rollout strategy. This includes understanding your market and competition, creating a brand voice and style that works to sell, and building a portfolio to get clients as a copywriter.
This course covers both B2B and B2C marketing, giving you a complete understanding of modern copywriting. By the end of the course, you will have a comprehensive understanding of the art and science of copywriting, making you a valuable asset to any business or marketing team. Don’t miss out on the opportunity to improve your copywriting skills!
2. Copywriting for Social Media (Domestika)
Are you ready to delight your social media audience with exceptional copy? Paul Anglin, Copywriting Director at Craft Copywriting can show you how. Using his twenty years of experience in working with brands like Apple, Nike, and Microsoft, Paul shows you his process for producing engaging social media copy.
Discover how to use words to tell your brand’s story by starting with basic writing tools. Learn how to easily brainstorm ideas, develop them with insight, and deliver them creatively. Craft a campaign for your brand with relevant copy that captures your audience’s attention on social media.
3. Copywriting Secrets – How to write copy that sells (Udemy)
The “Copywriting Secrets” course offered by Udemy is one of the most popular courses for learning how to write copy that sells. This course will teach you how to create persuasive headlines and engaging body copy, and how to write compelling calls-to-action.
Additionally, you will learn about specific copywriting techniques for website copy, email marketing, and social media. The course will help you to structure and write compelling sales copy that uses the power of emotional drivers, even in a B2B environment. You will be able to beat run-of-the-mill writers who focus only on needs and write powerful calls to action.
You will understand how to leverage features, benefits and advantages and craft professional press releases that get published. The course will teach you how to become a voice in your industry, schmooze bloggers and the press to get published, and interview end customers with confidence to create persuasive case studies. With the power of words, you will be able to generate more sales leads.
The course provides a wealth of real-life examples and will help you master the most powerful way to generate sales leads, which are white papers. By taking this course, you will gain the knowledge and skills to create copy that will sell and help your business succeed.
4. Build a Lucrative Copywriting Portfolio With Ease (Udemy)
Building a Lucrative Copywriting Portfolio is the perfect course for anyone looking to launch a successful career in copywriting. Whether you have no on-the-job experience or are just looking to build your portfolio, this course has everything you need to get started.
The course will show you how to quickly fill your portfolio without any prior experience. You will learn pro pitch tips and receive a personal template for landing your first gig. Additionally, you will discover a free and easy way to present your work, without the need for a website.
You will also learn about the lesser-known but reliable path to high-quality clients, and why being a total beginner is no obstacle to getting freelance writing jobs. The course will show you how to demonstrate a rich variety of copywriting skills, even as a beginner, and how to turn professional with a body of credible work.
5. Persuasive Writing Techniques Ft. Two Forbes Writers (Udemy)
Where to use your copywriting skills
Copywriting is a highly sought-after skill in the world of advertising and marketing. With the ability to craft compelling and persuasive messages, a copywriter can find many career paths to pursue. Here are 6 jobs that someone with copywriting experience could consider:
- Advertising Copywriter: Write copy for advertisements, including print, radio, and television. Salary range: $50,000 – $80,000
- Marketing Copywriter: Write copy for marketing materials such as brochures, flyers, and email campaigns. Salary range: $45,000 – $75,000
- Content Marketer: Write and curate content to help a brand reach its target audience. Salary range: $55,000 – $85,000
- Brand Strategist: Develop brand messaging and positioning for companies. Salary range: $70,000 – $120,000
- Technical Writer: Write technical content such as user manuals, product guides, and support documents. Salary range: $60,000 – $90,000
- Freelance Copywriter: Offer copywriting services to clients on a freelance basis. Salary range: Varies widely depending on experience and client base.
These are just a few examples of the many careers a copywriter can pursue. Whether working in-house or as a freelancer, a copywriter’s skills are in high demand and can lead to a lucrative career. If you have a passion for writing and a desire to help brands reach their target audience, a career in copywriting may be right for you.
Frequently Asked Questions
Taking online copywriting courses can be a big commitment in terms of time and even money, so we've compiled some of the most common questions to help you make the most informed decision.
Why study online?
Online copywriting courses offer a number of benefits, including flexibility, convenience, and affordability. You can study at your own pace, from the comfort of your own home, and at a fraction of the cost of traditional classroom-based courses.
Additionally, online courses provide opportunities for hands-on practice and feedback, allowing you to apply what you’ve learned and receive feedback on your own copywriting projects.
Who should take online copywriting courses?
Online copywriting courses are ideal for marketers, business owners, content creators, or anyone who wants to improve their writing skills and learn how to write copy that connects with their audience, builds trust, and drives engagement.
What will I learn in an online copywriting course?
The curriculum for online copywriting courses varies depending on the specific course you choose.
However, common topics covered include writing headlines and body copy, creating persuasive calls-to-action, writing for different mediums, and developing a strong brand voice and tone.
What are the benefits of copywriting courses?
The benefits of these courses include convenience, affordability, and flexibility. You can study at your own pace, from anywhere, and at a fraction of the cost of traditional classroom-based courses.
Additionally, online courses provide opportunities for hands-on practice and feedback, allowing you to apply what you’ve learned and receive feedback on your own copywriting projects.
How much do online copywriting courses cost?
The cost of courses varies depending on the specific course and provider. Some courses offer a free trial, while others can cost anywhere from $20 to $200 USD.
It’s important to research and compare different courses to find one that fits your budget and learning goals.