Tone of Voice in Copywriting for Brands

Paul Anglin, Copywriter and Creative Director on Domestika

Discover your unique brand voice by exploring copywriting principles and creating a style guide to keep your tone consistent across all mediums

About this course

Senior copywriter Paul Anglin has a wealth of experience in carefully selecting the right words for all kinds of different contexts, having founded his own copywriting studio and worked with brands including Nike and Microsoft.

In this course, he teaches you how to develop a consistent tone of voice (TOV) for your brand or project. Put together an authentic TOV guide for your brand from start to finish and learn to communicate with personality. Discover your brand’s unique voice–it’s all in the tone.


Short Course
Experience Level
2.5 hrs

Further Reading

Frequently Asked Questions

What is a short course?

With a short course, you’ll typically deep-dive into a specific area of interest within a broader topic.

Short courses are typically between 1 and 12 hours in duration, and in the case of guided courses (i.e. with live instructors), are sometimes spread over a number of days or weeks. Most short courses are self-paced, which means you progress through a series of videos and projects at your own pace.

Depending on the institution and the platform, you may also get a certificate of completion that you can add to your LinkedIn profile.

Is this really 100% online?

This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.