Digital Copywriting Fundamentals

Chartered Institute of Marketing on FutureLearn

Boost your organisation’s digital marketing presence by learning how to write engaging, search engine optimised digital content.

About this course

Whether you already work in content or are just beginning your career in copywriting, this three-week course will equip you with the skills you need.

Guided by industry experts through the basics of digital copywriting, you’ll gain insider knowledge about what makes engaging digital content and learn how to create a variety of content types that connect with your target audience.



Short Course
Experience Level
3 weeks

Further Reading

Frequently Asked Questions

What is a short course?

With a short course, you’ll typically deep-dive into a specific area of interest within a broader topic.

Short courses are typically between 1 and 12 hours in duration, and in the case of guided courses (i.e. with live instructors), are sometimes spread over a number of days or weeks. Most short courses are self-paced, which means you progress through a series of videos and projects at your own pace.

Depending on the institution and the platform, you may also get a certificate of completion that you can add to your LinkedIn profile.

Is this really 100% online?

This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.