Online Copywriting Courses

What is copywriting?

There are almost as many types of copywriting jobs as there are copywriters. Many people who learn copywriting will choose to specialize in one topic or another in order to make themselves more valuable and desirable in the field. For example, there are technical copywriters, who will translate technical terms and ideas into simple language for businesses and organizations in the STEM fields. There are also copywriters who specialize in social media copy and spend their days composing content tailored to platforms like Instagram, Facebook, and Twitter.

These copywriting courses will not only take you through the basics of copywriting but will show you the different ways copywriting can be applied across many different industries. 

Careers in copywriting

Here are a few different ways you could eventually work in the field after taking copywriting courses:

Advertising copywriter: Advertising copywriters create ads, slogans, and taglines in order to sell services or products. Advertising copywriters will often first develop creative concepts around a particular campaign in collaboration with graphic designers and art directors on their team. 

In-house copywriter: In-house copywriters work for one organization that uses their services consistently for all of its marketing needs, working closely with the people in this organization to develop brand voice across multiple channels and campaigns. 

Long-copy work: Some who learn copywriting specialize in creating white papers, sales letters, and other more detailed types of copy. It’s a different art than ad copywriting, as it requires slow, methodical, consistent tone and voice, rather than punchy, short and to-the-point tidbits.