Institute of Data and Marketing Online Courses

About The Institute of Data and Marketing

The Institute of Data and Marketing (IDM) is a business school headquartered in London. Their goal is to prepare students for successful careers in the marketing industry.

Background

The Institute of Data and Marketing was founded in the early 80s by Derek Holder, an academic from the Kingston Polytechnic Business School.

IDM has since become a part of the Data & Marketing Association (DMA), a trade organization for marketers.

As part of the DMA, IDM promotes data-driven marketing. This takes into account new advances in computer science and data analytics to create more intelligent and fact-based marketing strategies.

What courses do they offer?

IDM is focused on data-driven marketing for the modern age.

Some of their courses are things you might expect, like postgraduate diplomas in digital marketing. But you’ll also find courses on more technical concepts, like data analysis or even behavioural economics.

The online experience

The Institute of Data and Marketing’s online marketing qualifications make it possible to achieve a wide range of industry-recognized certificates. 

These cover a range of subjects, from general digital marketing to more niche topics. Have you ever wanted to learn about GDPR regulations, for instance, or how to use SEO to boost a website’s popularity?

Their online courses come in two forms. The first are virtual classrooms – online discussions led by industry experts. The second are self-study sessions, which come with access to industry research, guides for best practices and other useful resources.

What kinds of qualifications can you get?

IDM offers many kinds of marketing qualifications. One of the most attractive for university students is called the Certificate in Digital and Data Driven Marketing.

It takes the form of a two-hour online exam in either May or June of each year. To prepare students for the exam, IDM partners with more than twenty UK universities to offer accredited courses which cover critical marketing skills.

Some of these partners include:

• University of Bristol
• University of Central Lancashire
• University of Chester
• University of Greenwich
• University of South Wales
• University of Southampton
• University of Westminster

This certificate is a key way to show potential employers your knowledge of marketing and dedication to increasing your skills.

The Institute of Data and Marketing events and marketing

Something that sets IDM apart from other educational platforms in the marketing world is their deep ties to the wider industry.

As part of the DMA, they have partnerships with many massive marketing firms across the UK. As such, they host numerous events throughout the year that provide networking opportunities to IDM students at discounted prices.