< Marketing & Communications

Online Marketing Strategy Courses

Gone are the days of 1960s ad execs discussing their next TV ad idea in a smoke-filled conference room. Today’s marketers have a far more intricate and complicated world in which to broadcast their message, often from multiple media streams. That’s why a thorough understanding of marketing strategy is required for a company to be seen and heard.

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University of Maryland on edX

Learn how to successfully navigate product management roles and responsibilities to champion change with internal and external collaborators and influencers.

Pro. Certificate
Intermediate
5 months
$800
The University of Edinburgh on edX

Learn how to develop your own digital marketing strategy and earn a Professional Certificate from The University of Edinburgh.

Pro. Certificate
Beginner
4 months
$300
University of Virginia Online Courses

Pricing Strategy Optimization
University of Virginia / Boston Consulting Group on Coursera

Setting the right prices is crucial to business success — but pricing is notoriously tricky. This course will teach you how to price correctly for your market, positioning, and profit margin.

Short Course
Beginner
4 months
Free
eCornell
Pro. Certificate
Intermediate
3 months
$3,600
London School of Business and Finance on Edology
Pro. Certificate
Intermediate
3 months
$858
Arden University on Edology

Devised to deepen your existing knowledge of creative communications, this course cultivates the critical skills necessary to face the challenges of competitive marketing, and to elevate a brand’s unique presence.

Master's Degree
Intermediate
18 months
$11,600
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What is Marketing Strategy?

Marketing strategy is the game plan that a business uses to send their message to consumers with the goal of creating more customers. This involves creating a values proposition, a target demographic, brand messaging, and other elements. A good strategy makes it possible for a company to clearly communicate its values and vision. Without a marketing strategy, ad campaigns are like buckshot in the dark, with no way of knowing what will hit the target.

Careers in Marketing Strategy

A career in marketing strategy can require a specialty in one or many of several different areas. Thankfully, there are many marketing strategy courses to choose from for those who are interested in learning more about this field. Some common careers in marketing strategy include, social media marketing coordinator, content marketer, digital strategist, SEO specialist, and marketing executive.

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