Online Public Relations Courses

What is public relations?

There are two main responsibilities that fall on the shoulders of public relations professionals: promoting a brand and protecting it. Promoting a brand involves getting the media to cover it and people to talk about it; protecting it involves managing PR crises when they arrive and also maintaining the brand’s image through difficult times. 

There are a couple of ways a PR professional could work to promote a brand: through content creation, media relations with journalists, social media, and community relations. They may also act as a spokesperson for their brand and give talks or speak at press conferences. You’ll learn all about that in these public relations courses.

Careers in public relations

There is a myriad of ways to use the skills gained in public relations courses in a career. Here are just a few:

PR for a politician: Politicians are always worried about their public image, and they have scores of people working around the clock to promote, manage, and protect their image when a scandal (invariably) arises. 

Publicist for an author: Writers are also public figures that have a brand that needs promoting and protecting. A publicist arranges media appearances and coverage for their client, among other duties.

Copywriter: Copywriters also work to promote and protect brands in the material they write for the clients they represent.