Marketing & Communications Courses

Why you need marketing and communications

Every company needs marketing to survive. Even if you have the best products in the world, you still need people to actually buy them. These marketing and communications courses show you how to get an audience—and keep it.

Marketing communications, also called ‘marcom’, means things like advertising, social media, sponsorships, holding events and much more. It’s the overall marketing strategy that links a company with their audience.

Marketing and communications as a career

What does an average day for someone in marketing communications look like?

Usually, it involves things like planning and reviewing the company’s campaigns. Most of the time, they have a customer relationship management (CRM) tool that lets them quickly look over all of a company’s data on their customers. This helps them target and improve their plans.

So yes, some computer skills are also a good idea!

There’s no one way to break into communications. One option is to ask for work with the public relations offices of local nonprofits and charities. They’re always looking for help, and the experience you’ll get there will be useful for the rest of your career. 

Of course, a degree in communications will look nice on your résumé. But employers often care more about experience than anything else, so a collection of impressive past projects is key.

The best marketing and communications courses online

Becoming an expert in market communications isn’t easy. You need several very different skills, like writing, communication and computer literacy. But being difficult just means it’s all the more worth dedicating time to. 

The only question is where to start.

The marketing and communications courses listed here are a perfect way to get the knowledge and experience you need. Unsure of your writing skills? Try this copywriting course. Don’t know how to work with video? Got you covered. There’s even great introductions to using analytics.

It doesn’t matter if you’re starting from zero or just need to patch up a few areas. There’s always more to learn. And the best time to learn is today—the future you will be glad you did.