Social Media Marketing Courses

The importance of social media

Social media is one of the most important marketing platforms anywhere, online or off. Half the world talks, reads and shops on sites like Twitter and Facebook. Want to make the most of that audience? Then you’re in luck: these social media marketing courses will show you how.

Social media marketing is very different from traditional forms of advertising. Gone are the days where you would put ads in newspapers or on the radio, casting a wide net to try and catch a few fish. A good social media strategy means targeting your content—small nets, big hauls.

Another key difference? People don’t go on social media to see adverts. If you’re just another faceless brand, you’ll get ignored—or blocked. That’s why these social media courses will show you how to make yourself relatable to your target audience and build engagement naturally. 

Jobs in social media

Do you know a single major brand that doesn’t have any social media presence? 

Thought not. Good social media skills is a golden ticket for finding work in almost any industry. Social media specialists organize campaigns, analyze metrics, write content and engage with fans and critics directly. 

There’s a lot of pathways to becoming a social media marketer. A communications or marketing degree is a great start, but it’s not essential. More important is staying up-to-date with the latest technology, platforms and hashtags. The best practices change all the time, so stay sharp.

Internships and apprenticeships can get your foot in the door, but building up a portfolio you can show to employers is even better. If they see you draw in big numbers for a personal project, they’ll know you have the skills and know-how to deliver a winning social media strategy.

What you’ll learn in these social media marketing courses

These courses come from sites like Skillshare, with a track record of getting people the jobs they want. There’s courses for specific platforms, like Facebook and Instagram, but also general help for anyone wanting to learn how to develop a killer social media strategy.

You’ll learn how to build a brand on social media that draws in the crowds, and how to convert that engagement into actual sales. Whatever your skill level, one of these social media marketing courses will be right for you. 

Start today to take your brand into the 21st century.