Digital Marketing Fundamentals

The University of Edinburgh on edX

Learn how to develop your own digital marketing strategy and earn a Professional Certificate from The University of Edinburgh.

About this course

  • How marketing creates value and can influence perceptions, purchasing and loyalty
  • How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
  • Conduct a competitor audit and analysis
  • Understand why digital marketing matters today and changes in the digital landscape
  • Develop your own digital marketing strategy

Frequently Asked Questions

Is this really 100% online?

This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.