Digital Marketing Fundamentals
The University of Edinburgh on edX
Learn how to develop your own digital marketing strategy and earn a Professional Certificate from The University of Edinburgh.
About this course
- How marketing creates value and can influence perceptions, purchasing and loyalty
- How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
- Conduct a competitor audit and analysis
- Understand why digital marketing matters today and changes in the digital landscape
- Develop your own digital marketing strategy
Type
Pro. Certificate
Experience Level
Beginner
Duration
4 months
Cost
$300
Subject
Further Reading
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Frequently Asked Questions
Is this really 100% online?
This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.