Digital Marketing Fundamentals
Learn how to develop your own digital marketing strategy and earn a Professional Certificate from The University of Edinburgh.
About this course
- How marketing creates value and can influence perceptions, purchasing and loyalty
- How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
- Conduct a competitor audit and analysis
- Understand why digital marketing matters today and changes in the digital landscape
- Develop your own digital marketing strategy
Pricing Strategy Optimization
Setting the right prices is crucial to business success — but pricing is notoriously tricky. This course will teach you how to price correctly for your market, positioning, and profit margin.
Frequently Asked Questions
Is this really 100% online?
This course is completely online, so you can study from anywhere! All you’ll need is a device with an internet connection, such as a computer or a smartphone. If the course has any live, instructor-led sessions, you may need a microphone and possibly a webcam to fully participate. The instructor will make you aware of this beforehand.